https://www.rahulbhatli.com/work daily 1.0 2024-11-19 https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517508342354-AY5NEZFM5PJ5LT18TP66/1_-1BVUDYnBUZyUvnmAQvGKw.png Work Our next step was to create the mind map on a high level. Also keeping in focus that we needed a scalable MVP model. We settled on IOS for the platform, it had approx 35% of the market share and our stats showed that the economy segment we were trying to breach contains far more iOS users, specially in the job creators category. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517508994681-YRCG4YSTLOS74BJG4MZB/1_rvI9Ismu1jvCK_vsij4zTw.jpeg Work Job Creator https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517511172307-ENQBYI1AREFXS0XE3LM8/1_QH0_p5rOCA_jaBkygDaO9Q.jpeg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517509250161-W6RWNPU2O6OU6FOKFWJB/1_BUA7v5uVo4zz9tqeksCrAQ.jpeg Work - UI & Branding The visuals were to be simple yet classy, minimalist yet sophisticated. The splash screen beautifully portrays the City of Riyadh and gives you an option to switch over to Arabic during signup. Here is a glimpse inside Sharakh which was renamed to E3mal (akh-mal) when it launched. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510767259-VYUX9NI3LJ9D7ZGYWYC8/e3mal.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517509040018-BRY36CEDP8ZZOYLCP5DH/image-asset.jpeg Work Job Seeker https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510131370-9HF0M0ZBI5I46SVMY1NK/59f93952356441.590dbf712bdfa.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510126649-N3GR01D6HVLD1AVJMOYQ/d7956952356441.590dbf712b063.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510130580-U7OI2HUDGGTGYHANM64H/17492c52356441.590dbf712cb73%2B%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510920747-U2UZIAN6X12WPG1EKUZA/2e418452356441.590dbf712ba58.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517509358412-JIC1HO9E3W8SPRVNSHGV/1_QncdzWqAog-9HM8Vl8_ojQ.jpeg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517509358048-QXQFQEGJUAXH9MKT9VON/1_F8PKIFwxARplkojd2AlDnA.jpeg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517508095257-WL4DWDFOLSIFODXY4L51/1_j-fenSNYQeGlaDqNkQv-Ew.jpeg Work The mind map was created during initial brainstorming of Sharakh https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517508685939-O7N71BAUJNU3ANHDKP0H/1_eoZSlrztHEwAsRkj9MMZWA.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517675544254-WQCDASF3VTUSV3PMDC85/Screen+Shot+2018-02-03+at+9.35.49+PM.png Work Hong Kong https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517692127441-TFO1VBZA5UZLO1IG8KIF/image-asset.png Work Icons to be used in "Play" section https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517694602831-FPWF0UA3U0T8QD2RUSKS/image-asset.gif Work Onboarding Animation https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517673485515-99H5LDDO9K0ZGZ9PFFOV/ping_workshop2.jpg Work Scribbles during our preliminary workshop https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517675538344-DY8319GQ7PANL7BGF7Q9/Screen+Shot+2018-02-03+at+9.36.03+PM.png Work Malaysia https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517689457385-DZMH0MQPS34P5UU72XGO/Ping_present.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517697081880-RAP6A1GQNS90RH7BHV7J/Ping.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517675547522-09VH11WA9B6AP0VHS1EA/Screen+Shot+2018-02-03+at+9.35.33+PM.png Work Australia https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517692036756-KDVCSJPAF84IFIZDZPZO/image-asset.png Work Icons to be used in "Eat" section https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517676737702-E5GOQ50AGBMKQPJBA5O4/image-asset.png Work Austalia https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517676783510-QWFCMKV6XBJSKJX1X892/image-asset.png Work Malaysia https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517688234007-VUHYGK97FLBDYP7099SA/image-asset.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517688745463-U0FA8DCNANK06DGWM421/image-asset.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517694503981-ZBA0TZ58PFMCYOGVRQFO/Loader.gif Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517673480245-JAW0O09FOC4D2PBV0DST/Ping_workshop.jpg Work Scribbles during our preliminary workshop https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517677366865-SOM6Q8MC93QFHC5MEIKL/image-asset.png Work Hong Kong https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517688290420-JYJQJ67F1EP0HI6ZGR8O/image-asset.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517693940535-O8ZDJJDJEIDKFRFOESC8/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566505839832-RCUSPDP5MSWKPJTK7OGK/Business+Traveler%401x.png Work - Primary Persona Primary https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566463024484-HM3Z3W2CJOUAQXM243SX/fab-mob-mock-up_2.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1545036837253-N0WXN59LCBDBESZPVVD4/Pain+Points+%26+Problem+Exploration+with+Customer+Care+Team.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566505843104-9P5I9XDQJYVB3BRB5J7M/Young+Man+-+Couple.png Work - Secondary Persona Secondary https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566370785601-4TV7VZGZ1YPA1Z33689B/Screenshot+2019-08-21+at+12.24.19+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566460296665-LSY78Q5WYNJTAB1Z2J4I/Artboard.png Work Three data points we based our customer journey on https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462158940-DPF7D6B3IQW4K5WF41M3/Screenshot+2019-08-22+at+1.43.16+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462158004-4PBCLRAH4NJ45R2ZNKB2/Screenshot+2019-08-22+at+1.44.09+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462162416-OYFLNV0KZ2AET9TC3MZ6/Screenshot+2019-08-22+at+1.44.00+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462165588-A3HI9RHS050IMD7VNGKB/Screenshot+2019-08-22+at+1.43.55+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462169484-O3OC2DFAKQXWDOO0XM2B/Screenshot+2019-08-22+at+1.43.49+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462318280-ZTTJKX5XXU9F6ZEK7OLM/Screenshot+2019-08-22+at+1.44.04+PM.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566505053161-8CD3KNOSGLMOKMXAO4G9/Customer+Journey+Mapping+and+Proposed+Solutions Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712574965690-JKLUA4GNFTL77TZU6GW1/Screen+Shot+2024-04-08+at+00.56.47.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575328139-2ZUUXJVLFA0XLVTLS9OO/Screen+Shot+2024-04-08+at+16.49.21.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575307972-TJR4KG18BO671H03OB92/Screen+Shot+2024-04-08+at+16.49.25.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575319532-TM3JS22O2UTGUG10D889/Screen+Shot+2024-04-08+at+16.49.27.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575334714-OIPN1MX7NBUOTDVZSF04/Screen+Shot+2024-04-08+at+16.49.28.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575340789-RQL7XN7CG7TLUEA7NQJM/Screen+Shot+2024-04-08+at+16.49.29.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575342762-WJVSXZHPQAUTZZG6NHT5/Screen+Shot+2024-04-08+at+16.49.30.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575358144-22FPKF60VZC6PSO9YLUQ/Screen+Shot+2024-04-08+at+16.49.31.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575365274-5VDWUT3I61PEKOX4CRU8/Screen+Shot+2024-04-08+at+16.49.32.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575374130-A37SDAHZTPDTAP7933GV/Screen+Shot+2024-04-08+at+16.49.33.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575399231-FCAYFTZLRSI6MU4TZ6WP/Screen+Shot+2024-04-08+at+16.50.20.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575388770-UAS68NYK32IRDPAH9B8N/Screen+Shot+2024-04-08+at+16.50.22.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1712575409978-J7WF3G11GP3CULSW7POU/Screen+Shot+2024-04-08+at+16.50.24.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/6164b497-db3b-4a8e-881c-acae3aa6a1d1/snippets+2.gif Work - Interaction over reading Purpose of this channel is for product groups to talk about what’s new in their products - to onboard & educate users onto their product journeys. For customers, it’s about replacing blobs of text with rich, vivid content that’s more interactive https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/30116e24-85c0-4253-801c-ce3143e4bbf3/snippets+3.png Work - Widget and Integration Can be integrated into any screen on the app as a widget - entry point can be a simple button, banner or even a Home shuffle card (via deeplinks). Tapping on the entry point opens up what we call sub-snippets. Sub-snippets are fullscreen media elements which can be images, videos, or GIFs https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/2ccc52cf-2c6f-42a5-8519-c1e963d3c2cf/unnamed+%281%29.png Work - Jeklin’s Personality For our research we actually took Myers & Briggs’ 16 personalities personality tests with our selected tonality and response for the bot. Our result was - ENFJ: Warm, outgoing, loyal and sensitive. ENFJ-A: The strongest people person Detailed personality of our Protagonist. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/6ee31a93-4390-485f-b7c0-c2a6c300a829/Screen+Shot+2024-04-11+at+10.00.38.png Work - Jeklin’s Tonality Jeklin’s name Indonesian people are familiar with. The purpose of Jeklin wasn't just better engagement but build long lasting relationships with the customers. That may evolve into an assistant that helps in navigating the huge ecosystem of Gojek. And that would start with right tonality. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/a9f8e97a-fc98-401b-b4f6-10c6985e0b5c/Screen+Shot+2024-04-11+at+10.57.11.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/24435ae9-9b25-483b-9af7-603a5f295750/New+channels.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/ca40dea0-3294-475a-a94b-2df1bce47f31/jeklin+animation.gif Work - From Mockup To Production This is a recording of Jeklin in action in production app and below are the experimentation results that gave us success both business and user pov. In fact, people started tweeting about Jeklin which is a great testament towards the personality and tonality of the bot. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/9ababd0c-dfb3-42d0-84a2-b75d6bb08748/Screen+Shot+2024-04-11+at+10.16.47.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/d931b292-481f-4807-9fae-b5ed653d6a21/Screen%252BShot%252B2024-04-11%252Bat%252B11.24.34.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/62c0a368-658c-4874-b30c-3f69be6c17f5/Rahul+Bhatli+-+Work.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/5b1a2114-55cb-4b90-9e08-82197ead144c/unnamed+%2812%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/e3ff70ae-f0ae-4042-825f-8f04553e1dc0/unnamed+%2813%29.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/e77ae82e-b3a1-4057-bfba-2bbc314e8a4c/Snippets+1.gif Work - Leveraging existing behaviour New, experimental in-app communication channel on Gojek that adopts the popular Stories format to tell highly visual, engaging, neatly crafted narratives. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/f1abf7e8-1402-47ca-8e60-3850d4c0f9fe/Talk+to+People.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/e933ce41-ebbe-4831-83f7-55665c14e5f0/unnamed+%283%29.png Work - Information Hierarchy This discovery is to help us systematically define, review and align a vision for Gojek homepage. We have defined the JTBD based on this. Methodology - Collating and understand home JTBD - Card sorting - Grouping & labelling of information - Tree testing - Validate the content grouping & hierarchy - Proposed IA - Define and validate a new IA - Define a vision https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/9d1df087-8a60-438c-9141-135ff1a48b87/Screen+Shot+2024-04-30+at+15.29.16.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/641e1914-fd9e-4e68-8a13-a8a5f1333415/Screen+Shot+2024-05-01+at+02.27.41.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/44bacaaf-8dc0-45ac-88c9-eaa6478b0b23/unnamed+%287%29.jpg Work Multiple experiments for Existing/Churn users to transact quickly and efficiently. Leveraging existing repeating behaviour of the users. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/e861ed4a-7c17-460d-896a-e3937dd304e3/Screen+Shot+2024-06-10+at+18.24.06.png Work - Simplified homescreen Our objective was to create more familiarity and ease of onboarding for new/virgin users. Specially who are not friendly with tech and get overwhelmed with so many choices in homescreen https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/2ac1962b-34dc-4baa-b73b-94bbf0815444/Screen+Shot+2024-04-30+at+15.45.38.png Work - Quicker access to core services Anticipating user behaviour by recommending actions based on data, no human input, be it from marketing or user customisation. Recommendations are dynamic, based on data such as transaction data, user meta data (time, location), user’s account status/feedback. On the left is the treatment, and on the right is the new experimental variant. The variant had higher engagement and click to booking rate. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/8db9e7f9-93cc-4000-b127-0bf5e41a45d5/Screen+Shot+2024-05-01+at+02.05.30.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/4c588629-f1df-4f91-8551-cd1cbcc98ad8/Screen+Shot+2024-05-01+at+02.00.53.png Work - A better way to navigate, discover and personalise Gojek services The grid evolves with user’s behaviour. It also provide more information for less-tech savvy users. This also opens homepage to the world of possibilities of automation experiments. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/0a27e8e4-d87f-41dc-960d-ed74e318bf4a/Screen+Shot+2024-04-30+at+10.19.07.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/20f90f87-c46d-4d7b-81ac-f8a587511d54/Screen+Shot+2024-05-01+at+01.36.01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/2be6424f-d05c-428b-ab4a-ba7bfc27b88c/Screen+Shot+2024-04-30+at+15.46.25.jpg Work - New sleeker payment widget GoPay bar dominates above the first fold on and has no rhythm with the rest of the elements of homepage.How might we improve the Gopay bar retaining the current primary and secondary metrics while increasing aesthetically value of the bar. Rolling interaction of balances has been identified in different user research reports, removing complex interaction is critical https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/84c3b76e-00a4-431b-a2aa-13e5d508b81d/Screen+Shot+2024-05-01+at+02.00.06.png Work - Bento grid implimentation Homepage should reflecting Gojek’s growing brand transformations. More importantly grid is highly potent for further experiments - to personalise experience of the user. Our user research gave us insight on being more descriptive, using local pictures rather than fancy ones. And that became a design principle for our inclusivity. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1938dcf5-d63e-4e2d-a898-803e263f910f/Screen+Shot+2024-05-01+at+01.39.13.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/8e8f7287-729d-4422-8a3b-bfb08123be43/Screen+Shot+2024-04-30+at+10.39.25.png Work Undefined Home Interaction Architecture (IA) & Jobs To Be Done (JTBD): The lack of clarity in our home IA and JTBD definitions has resulted in changes to the home screen components having little impact on our core metrics. This is particularly concerning given the significant drop in our "Homepage to Service" traffic, which is a primary metric for assessing the effectiveness of our homepage. No Clear Hierarchy or Design Logic: Our home screen lacks a coherent hierarchy or logic for the placement of elements, contributing to its treatment as mere real estate with minimal infrastructure. This problem has manifested in user outrage on social media, where users express frustration over not being able to find the services they need when they need them. Inconsistency Across Products: Achieving consistency across all Gojek products is critical, requiring us to leverage reliable design patterns. This consistency is essential not only for brand coherence but also for improving user navigation and satisfaction across different services. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/28c8bfa4-f5cd-4618-becc-1fb4141c93b5/Screen+Shot+2024-04-30+at+15.00.46.png Work - Heuristics Of Core IA - Consistent navigation at thumb access - Core pages are different pathways to enter services - Clear visibility of consumer status - Exemplary nudge to service entry - Governed choices that evolve - One consumer, different behaviours https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/26eda428-2df3-469c-84b1-cb1309d2d2f3/Screen+Shot+2024-04-30+at+15.33.28.png Work - Anatomy Of Home User Goals Designed for the low intent explorative user, to learn & discovery about the brand & services. Opportunity Progressive engagement to channel better personalization to all archetypes. Structure Divided into strata based on hierarchy of info vs frequency of use. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/ab4cca38-a8a6-49f2-9a36-e7e80f0a0930/unnamed+%2811%29.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/b62f95ae-17e4-4208-a3f1-1819de246a57/unnamed+%2810%29.jpg Work 75% of our orders are from Food and Transport. Our top fold does not give direction. Current service grid gives too many options, encouraging the users to believe that we have 7 major services, all equally important. Power users are 10x more valuable than new user or occasional users. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/4422d511-513e-46ef-bcd2-4cc21739fec7/Screen+Shot+2024-06-10+at+17.20.07.png Work From user pov, we wanted to understand their intention, motivation and pain points more deeply. From product pov We defined our success metrics as - - Moving x% traffic from homepage to service funnels - Increasing activation rates for the new users https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1505119986551-YPKOM0OJJYN8HX1DBHDD/e3mal.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1505134214922-MSAZO2DVKSK5M6Z0A7KZ/Aerobrain.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1505673268785-WEB5E3A56DQ72U0MBD57/coey.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1505794960781-PTHAHPDZBHCWNO1EGC35/Affynity.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517001154355-PPVT0DLBJRAEKDT382LC/BodyLove.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517075267769-H8B04P23T4S3IQ0LZU7J/GDate.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517077558608-42TSZCG1EI7CFHVR2VP1/BarTrendz.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517080105880-XS9L6Y6M3DLLXAD4BGXS/AussieEmoji.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517510002207-SD9LY7DB8VAY45APKE92/e3mal.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517695787912-XHH1747UDW7OK2X3QONH/Ping.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1517691225475-5MC2IGQTYX8JJJJ61EEO/0.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1566462921227-EAHCAGOOUKSTZC1YLHMK/FabHotels.jpg Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1713948703957-LCLI0LDG4FIU0R5QCFLP/cover+2.png Work https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1714507483896-HYYN1O7FTP7NMIKP1DQ7/Frame+10.png Work https://www.rahulbhatli.com/about daily 0.75 2024-11-19 https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1731995729598-SZ4IZ9LCBUYBI877MYZI/unsplash-image-0ZPSX_mQ3xI.jpg About https://www.rahulbhatli.com/contact daily 0.75 2024-11-19 https://www.rahulbhatli.com/blog daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/888d0717-ba4a-4543-a80e-b868a509fa8c/Screenshot+2023-05-22+at+11.48.29+AM.png Blog - Story of super app How a series of experiments led to a new culture and perception change of a super app https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1515349398315-5WL078YWGA5EVMFNFQMJ/photo-1512453979798-5ea266f8880c.jpeg Blog - A bilingual app case study for a UAE startup A small walkthrough of the design process we went through for a UAE based startup. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1515352288927-OYW6YU4DVR7SOS5LJSQY/photo-1510586654757-84690a984d74.jpeg Blog - What UXers can learn from gaming? Gaming is and always will be the frontier to experiment without apologies. The sheer amount of creativity and technology that hides in plain sight for the user’s benefit is awe inspiring. But thats not it. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/9a499154-d491-41de-a1d5-25f02cffbd44/E2XwxdSXoAAT3eU.jpeg Blog - Designing for conversations How to humanize the conversation between product and customer https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1515347326214-52950L7MC4XZWKAXVKJ6/1_uWXynqc2hL8LVpBvIx_WQg.jpeg Blog - Design & Entrepreneurs Unless you’re designing, developing and coding your own product, it’s important to equip your UX team for success. I’ve collaborated with many different entrepreneurs throughout my career. Here’s what I’ve learned along the way. https://images.squarespace-cdn.com/content/v1/599311201e5b6c0b277f7d36/1714706056577-P926A3D6BCABWRN41W95/457B95DB-227B-48E9-A8CF-C39DE112DD5A.JPG Blog